Today, while tech is transforming fashion at a faster pace than ever, we sit on the other side of the fence. We’ve both had the privilege of running our own brands (Thread Social/Thread Bridesmaids and Lexdray) as well as working alongside various other international brands (Haney, Taylor Stitch, Serena and Lily and Lululemon, to name a few), and we have a thorough understanding of the hurdles brands face everyday. Throughout this time, we’ve developed global relationships within every aspect of the industry, including brand owners, designers, retailers, public relations, media, showrooms, distributors, materials suppliers, factories and more. These days, there is increasing demand for shorter lead times, pressure to lower development and retail costs, a soaring increase in competition - largely due to the DTC space - and much more. From concept to development, through ideation, production, sales and marketing (not to mention owning the budget for all of the above), we witnessed every facet of the process and couldn’t ignore the paradigm shifts taking place. As entrepreneurs and small business owners, we feel extremely lucky to have earned a 360-degree view of the product-to-market lifecycle. We are incredibly excited to partner with them.After logging a combined 30 years in the fashion and apparel industry, we decided it was time for a change. “We believe that Backbone, with its modern and seamless platform experience, is the only real solution for brands to work in a fully digital space.
“We’ve seen firsthand the inefficiencies and difficulties direct-to-consumer brands face in getting great products to market,” said Foundry Group cofounder Jason Mendelson. Current customers include Kith, Warby Parker, Allbirds, Movado, Outdoor Voices, Black Diamond, Chubbies, Dockatot, Parachute, Peter Millar, UPPAbaby, Serena & Lily, and Amiri. And perhaps more importantly, it collates things like internal reviews, photo comments, and factory tweaks in a single public or private dashboard that can be shared quickly shared with stakeholders or external partners.īackbone occupies a cloud workflow market that’s anticipated to be worth $3.85 billion by 2023, and it’s making short work of it. Product specs can be created from scratch or imported, and subsequently copied across multiple products or updated on the fly.īackbone’s dynamic data architecture allows users to compare costs (including shipping and duties) at both the SKU and colorway level, and across multiple vendors. It features color libraries and custom palettes, along with catalog cards that provide high-level product information such as names, divisions, categories, seasons, years, images, supplementary files, feedback, and revisions.īackbone offers a timeline view that lets users and managers see when edits were made (and by whom) or revert to older versions, and an annotation system that connects to supply chains via existing bills of materials data. The latest version of Blackbone’s software-as-a-service (SaaS) platform, which debuted in 2019, offers a wealth of tools designed to expedite consumer product design and iteration. Instead, we are competing against a fast-growing direct to consumer economy with a customer demand that is greater than ever.”
Since the beginning, we’ve never thought of ourselves as being up against our legacy incumbents. “It allows us to further enable today’s leading disruptive brands to make products better, faster, and more efficiently. It will also aid us as we advance in the middle market while garnering more business in the enterprise market,” said Backbone CEO Matthew Klein, who cofounded the company with his brother Andrew Klein in 2014. It will continue to accelerate the growth of the Backbone team and our core product.
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